'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.
In a major policy reversal, the AAP government wrote to the Centre to withdraw the approval given by the previous Sheila Dikshit government for FDI in multi-brand retailing in Delhi, saying the entry of global chains such as Walmart and Tesco in India would result in large-scale job losses.
The firm will invest over Rs 1,000 crore in marketing, cash backs and promotional spends
Present a positive image by exuding enthusiasm and energy for work, says Surya Mahadevan.
Havmor makes 150 products from its two plants and has around 30,000 dealers
Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.
'One of his favourite slogans was, "Show, don't tell".' 'His entire life is a metaphor for that belief.' Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.
Indian American teen Sia Parikh, who made her debut on the Cannes red carpet, talks about her life journey.
The proposed e-commerce rule book issued recently by the ministry of consumer affairs does not mention foreign companies or foreign direct investment (FDI) at any place, unlike most other government guidelines for the sector so far. That is a heartening development since the latest proposals could be fine-tuned as e-commerce policy.
He took up the causes of tribals marginalised after their lands has been taken over for dams, mines and townships, often without their consent.
The cola major expands its portfolio of healthy foods under brands Tropicana and Quaker Oats, looks to bring down its sugar addiction by Apurva Venkat.
IFFCO is reaching out to the young Indian urban professional.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
'Rahul Gandhi has personally paid a heavy price for this character assassination and remorseless ridiculing and the Congress, of course, has been demolished politically.'
The beauty queen turned actor talks about her new athleisure start-up.
Experts believe the move will have little impact given limited production of generic drugs and authority of doctors in prescribing medicines.
The superstar will be endorsing the entire range of snacks under the umbrella brand Sunfeast.
Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.
The government on Wednesday said it has cleared Norwegian telecom firm Telenor's proposal to invest Rs 1,000 crore in a joint venture company in the telecom sector.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
In a communication to the West Bengal chief secretary, the ministry of home affairs said as per the IPS cadre rules, the Centre prevails over the state government in case of any dispute.
Reliance Communications is planning to hive off its direct-to-home and Internet protocol TV businesses into a separate company titled Reliance Digital Works.
The dictionary would like to hear about brand new words and new senses of familiar words
Comey confessed that he leaked the information about his interaction with the US president.
The Boeing Company has named Lizum Mishra as corporate communications director of Boeing India with headquarters in New Delhi.
Average millennial (aged 16-30 years) in India is spending about 2.2 hours a day (or about 34 days of a year) on their mobile devices, says a report by global research consultancy firm TNS.
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
The Norway-based firm, Telenor, entered India through a joint venture with Unitech Wireless.
Mudra Institute of Communications, Ahmedabad (MICA), a premiere communications management institute, will be presenting a historic international conference on Hinglish.
Etiquette classes today cater to a wide audience of job seekers, front-desk execs, business heirs, romantics, students and even those with low self-esteem
Let's take a look at 30 companies named after people.
India is an under-penetrated ATM market with only 98 ATMs for every 10 lakh of population.
There's the excitement of watching minor people commit major crimes and watching how that becomes their second nature, almost. Just when you think the show is extending outwards, it implodes. And with the ethical hinges off totally, you, the viewer, wouldn't know quite how to react, observes Sreehari Nair.
Tech giant allowed to set up fully owned shops, with 30% local sourcing like everyone else.
Some of the popular brands that would be impacted include Phensedyl (Abbott), Tixylix (Abbott), Gluconorm PG (Lupin), Ascoril D (Glenmark), Solvin Cold (Ipca), D Cold Total (Paras Pharma).
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
: Focus Communication, an advertising agency, is looking for Visualizers, Copywriters and Brand Servicing Executives.
The CBI, in its letter, said the matter was 'analysed' by the agency and it 'revealed violations of RBI guidelines and FEMA regulations'.
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